Early DIY pioneer dead at 70
By Dale Nickey
Emitt Rhodes should’ve been a contender. He had the looks, talent and work ethic. During the swinging sixties he honed his multi-instrumentalist chops as leader of the chamber pop group The Merry-Go-Round which had a modest hit with “You’re A Very Lovely Woman”. At the dawn of the 70’s he signed a solo deal with ABC Dunhill and repaired to his parent’s garage to build his own studio with his $5,000 advance money. There he produced the McCartneyesque’ DIY masterpiece “Emitt Rhodes”. The album charted well (#29 on Billboard) and the critics swooned. All systems were go for a productive career to rival that of Todd Rundgren or perhaps even Macca himself.
ABC Dunhill had other ideas, all of them bad. First they rigidly held him hostage to a contract that required one album every 6 months. Being an artist who wrote, produced, performed and engineered his work in its entirety, this blueprint was untenable and illogical. Rhodes reasonably lobbied for a more sane release schedule. After all, his debut effort was a commercial and critical success. If it ain’t broke, don’t break it, right? No deal. ABC Dunhill not only refused to nurture their budding solo star, they filed a $250,000 lawsuit for breach of contract and withheld his royalties for failure to deliver his albums in a timely manner. Through clenched jaw and gritted teeth Rhodes eventually recorded two more solo albums before calling it quits. Rhodes then walked out of the machinery and managed to sustain himself as a recording engineer and studio owner. ABC Dunhill’s handling of Emitt Rhodes was one of the most colossal corporate blunders since the Boston Red Sox sale of Babe Ruth.
Now Rhodes is gone at 70, and we’re left to wonder what might have been.