In 1970, Captain Beefheart and The Magic Band were riding high after releasing their double album “Trout Mask Replica”. Sales were promising, the critics declared it a masterwork for the ages. Frank Zappa was onboard. Obviously the band and Reprise Records thought the follow-up, “Lick My Decals Off Baby” was poised for some sort of breakthrough. Didn’t happen.
However, this burst of misplaced optimism gave us the late night TV spot for “….Decals”. A piece of Dadaist outsider art veiled in the cloak of crass pop commercialism.